KS4 Business
BTEC Tech Award in Enterprise
Pearson website: Course information available here
Component 1 Coursework 30%
Exploring Enterprises
- The characteristics of enterprises
- How market research helps enterprises to meet customer needs and understand competitor behaviour
- The factors that contribute to the success of an enterprise
Component 2 Coursework 30%
Planning for and Pitching an Enterprise Activity
- Explore ideas and plan for a micro-enterprise activity
- Pitch a micro-enterprise activity
- Review own pitch for a micro-enterprise activity
Component 3 Exam 40%
Promotion and Finance for Enterprise
- The promotional mix
- Targeting and segmenting a market
- Factors influencing the choice of promotional methods
- Financial documents
- Payment methods
- Sources of finance
- Profitability and liquidity